WELCOME TO SHAPE.

The online collaboration platform and process from Omnicom.

It harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to our clients, at speed.

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THE BREAKDOWN
"The process and ideas brought to the table were great…the ideas were spot on in terms of what Airbnb is working on for the future!"
LOUKAS TOURKAMANIS, Customer Experience Ops Manager.
"I'm so glad we did this session… you’ve taken it to a completely different place then I went when I first saw the ideas. It feels much bigger, more impactful - and I can really do something, not only for the business short term but also for the brand… that’s huge. I can’t wait to get concepts together, now I’m like how quickly can I do this!"
ANGIE BLISSETT, Marketing Director, Promotions & Activations.
"What a fantastic session! Great, thoughtful ideas: validating what we're already doing, challengeing what we haven't done or thought of yet"
SEBASTIAN MONK, Director of Direct Retail, Northern Europe.
"With Shape we have found that thin balance between thinking out of the box and still have tangible results we can put into business immediately, or safe a spot for on the long-term roadmap. The sparks of enthusiasm of the Shape team has surpassed those of the people involved in the workshop and lit a fire as high as the MT. Being a health tech company, we can surely say….This is exactly what the doctor ordered!"
ANNE-STERRE MEES, Sr. Global Consumer & Market Intelligence Manager.

HOW IT WORKS

SHAPE is a nimble process that gets you from a strategic objective to fresh and actionable directions for your challenge. It is designed to be totally pain-free for both you and your agency.

1. SHAPE SETTING

The team gets to know the client and the agency(ies). They go through the process and answer any and all questions.

2. CRAFTING

We get under the skin of your challenge and design the perfect SHAPE brief to engage our expert thinkers on the SHAPE platform.

3. SESSION

Where the magic happens! We spend time online with our expert thinkers to create diverse and breakthrough ideas. We also to a pulse check halfway through to share emerging themes and star ideas before agreeing on key areas to stretch further.

4. SHAPING

The Team analyses and refines the best SHAPE ideas and insights, which are then used as stimulus in a multiagency and client co-creation session. We forge critical alignment and map concrete next steps to execution.

5. RESHAPE

We collate feedback and builds on ideas that need to be considered further down the line. We get back in touch at prescheduled milestones to make the most of all the SHAPE output.

"Everything is awesome with SHAPE"

Don Crowther, Director of In-Store Management, LG

At SHAPE, we believe that diversity breeds results.

We offer a simple yet powerful way for you to tap into top talent from an amazing array of Omnicom agencies all over the world. This diverse group can come together to help you and your agency unlock fresh and radical ‘out of the box’ ideas.
THREE QUICK FAQS

SOME EXAMPLE CHALLENGES

We’ll help you craft the perfect challenge to get the best results.

BRO CODE


How can one of the world's most innovative pharma brands use digital to resonate with young men with a rare disorder scattered across the USA?

FRESH TECH


Use a digital campaign to drive awareness about the launch a new product to their target audience of young sport enthusiasts?

AIR TRAFFIC


How should one of the world's most popular airlines use both online and offline experiential tactics to differentiate their economy class long haul flight experience for their frequent fliers?

Meet some of our SHAPErs

HOW TO GET your CHALLENGE ON SHAPE

SHAPE is a limited process provided by Omnicom as an investment to their clients. If you would like to use SHAPE for a challenge you're working on please contact your agency. If you would like more information on what SHAPE can do for you please get in touch with the Team here.
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DETAILS
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"Try it. You won’t regret it."

Gary Kibble, Global Brand and Marketing Director, Mothercare