WELCOME TO SHAPE.

The first plug and play collaboration process from Omnicom.

A fresh way to tap into the group’s creativity, for breakthrough thinking. At speed.

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DATA
"The process and ideas brought to the table were great…the ideas were spot on in terms of what Airbnb is working on for the future!"
Loukas Tourkamanis. Customer Experience Ops Manager.
"Thank you for the organization of the SHAPE Session in Paris and the portfolio of ideas your top leaders brought to the table."
Valérie Rizzi-Puechal. Regional Brand Director.
"Please do express our thanks. There was a lot of great thinking that sparked a lot of interest & engagement."
Jess Cuebas. Senior Director Global Brand & Innovation Marketing.

HOW IT WORKS

SHAPE is a 6 to 8 week process that gets you from a strategic objective to five breakthrough directions for your challenge. Designed to be totally pain-free for both you and your agency, it has three stages:

1. START

Together with your agency and SHAPE’s team of experts, we work to understand your challenge, core strategic objectives and craft the perfect brief for SHAPE.

2. SHAPE

Your challenge is on SHAPE for 3 weeks, for SHAPE's brilliant thinkers to take a crack at it. Colliding expertise from parallel worlds to develop powerful ideas.

3. SESSION

All this awesome thinking is used in a SHAPE Session; an exciting in-person event used to stimulate your team, generate critical buy-in and spark breakthrough ideas.

Everything is awesome with SHAPE

Don Crowther, Director of In-Store Management, LG

SHAPE is a powerful way to tap into top talent from amazing Omnicom agencies.

It’s a super simple way to access fresh “out of the box” ideas from a totally diverse group of talented thinkers, helping you and your agency to unlock brand new thinking.
THREE QUICK FAQS

IT'S SUPER SIMPLE 

We'll help you craft the perfect challenge with our four unbreakable rules...

Not too broad: e.g., what are killer strategies for ensuring world peace?

No crowdsourcing: e.g., please submit your favorite breakfast recipes.

Not too narrow: e.g., how might we go about building an NPS score?

No researching: e.g., as a millennial, what do you feel makes a good life partner?

THREE EXAMPLE CHALLENGES

GETTING A SLOT ON SHAPE

SHAPE is a limited service available to Omnicom clients only. If you’d like to use SHAPE for a challenge you’re working on, please apply via your agency. An end-to-end SHAPE process costs $90K + tax.
DETAILS
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Try it. You won’t regret it.

Gary Kibble, Global Brand and Marketing Director, Mothercare