WELCOME TO SHAPE.

The first online collaboration platform and process from Omnicom.

It harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to our clients, at speed.

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THE BREAKDOWN
"The process and ideas brought to the table were great…the ideas were spot on in terms of what Airbnb is working on for the future!"
Loukas Tourkamanis. Customer Experience Ops Manager.
"Thank you for the organization of the SHAPE Session in Paris and the portfolio of ideas your top leaders brought to the table."
Valérie Rizzi-Puechal. Regional Brand Director.
"Please do express our thanks. There was a lot of great thinking that sparked a lot of interest & engagement."
Jess Cuebas. Senior Director Global Brand & Innovation Marketing.

HOW IT WORKS

SHAPE is a nimble process that gets you from a strategic objective to fresh and actionable directions for your challenge. It is designed to be totally pain-free for both you and your agency.

All SHAPE challenges have three stages in common:

1. START

Together with your agency we work to understand your challenge, core strategic objectives and craft the perfect brief for SHAPE.

2. SHAPE

Your challenge goes live on SHAPE for our brilliant thinkers to tackle. Expertise collides from parallel worlds to develop powerful and unexpected ideas.

3. SESSION

All this awesome thinking is built out in an exciting in-person innovation session, with your team, internal stakeholders and agencies. It generates critical buy-in and tangible next steps.

"Everything is awesome with SHAPE"

Don Crowther, Director of In-Store Management, LG

At SHAPE, we believe that diversity breeds results.

We offer a simple yet powerful way for you to tap into top talent from an amazing array of Omnicom agencies all over the world. This diverse group can come together to help you and your agency unlock fresh and radical ‘out of the box’ ideas.
THREE QUICK FAQS

SOME EXAMPLE CHALLENGES

We’ll help you craft the perfect challenge to get the best results.

BRO CODE


How might one of the world's most innovative pharma brands use digital to resonate with young men with a rare disorder scattered across the USA?

FRESH TECH


How might a world famous technology pioneer use PR, digital and experiential campaigns to win over the hearts and minds of the ever elusive millennial?

ON FILM


How might the nation's largest cinema chain innovate quickly to maintain vital foot traffic in a world obsessed with gifs, phones and Netflix?

HOW TO GET YOUR CHALLENGE ON SHAPE

SHAPE is a limited service provided by Omnicom as an investment to Omnicom clients only. If you would like to use SHAPE for a challenge you're working on please contact your agency. If you would like more information on what SHAPE can do for you please get in touch with the Team here.
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DETAILS
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"Try it. You won’t regret it."

Gary Kibble, Global Brand and Marketing Director, Mothercare