WELCOME TO SHAPE.

The first online collaboration platform and process from Omnicom.

It harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to our clients, at speed.

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THE BREAKDOWN

AGENCIES: BBDO, DAS, DDB, OMG, TBWA. Adelphi, Alcone, AMV BBDO, BBDO Spain, Beanstalk, Blue Current, C Space, CCS, CDM Group, Cedar, CPM, Critical Mass, Daggerwing, DDB New York, DDB Health, Doremus, Energy BBDO, Entrée Health, Flamingo, Fleishman Hillard, GMR, Go! Experience Design, Hall & Partners, Harrison & Shriftman, Harrison and Star, HCG, IMS, Integer, Javelin, Ketchum, LLNS, Manning Gottlieb OMD, Maslansky + Partners, MMG, OMD, Omnicom PR Group, PHD London, Porter Novelli, Proximity, RAPP, Sancho BBDO/Columbia, Siegel + Gale, TBWA, The Marketing Arm, TPN, Wolff Olins.

CITIES: Atlanta, Bangkok, Barcelona, Bath, Beachwood, Beijing, Bellmore, Berlin, Bogota, Bollington, Boston, Boulogne Billancourt, Brussels, Buenos Aires, Calgary, Cedar Hill, Chicago, Cincinnati, Cleveland, Coral Gables, Dallas, Darien, Denver, Des Moines, Detroit, Dobbs, Ferrry, Dubai, Dublin, Durban, Edgartown, fairfield, Frankfurt, Greenwich, Helsinki, Hingham, Hong Kong, Houston, Ingelheim, Irvine, Johannesburg, Kansas City, Kenosha, Krakow, Lakewood, Leeds, London, Los Angeles, Macclesfield, Madrid, Manchester, Melbourne, Mexico City, Miami, Milwaukee, Minas Tirith, Montreal, Morton Grove, Morton Grove IL, Mumbai, Nashville, New Delhi, New Rochelle, New York City, Nottingham, Notts, Oak Brook, Orange County CA, Oxford, Paddock Wood, Paris, Pasadena, Philadelphia, Pittsburgh, Portland OR, Princeton, Raleigh NC, Redondo Beach, Rockville, San Francisco, San Jose, São Paulo, Seattle, Singapore, Southport, St. Louis, Stoke-on-Trent, Sydney, Tallahassee, Tokyo, Toronto, Valencia, Washington DC, West Hollywood, Winter Haven.

CLIENTS: Fitbit, McDonald’s, Merck, Dyson, Water.Org, VW Group, One Hundred, Boehringer Ingelheim, Wells Fargo, Hasbro, Biogen, ALSA, Microsoft, Link, Odeon, Telefonica, General Motors, Mothercare, Miller Coors, P&G, Philips, Pfizer, LG, Visa, Adidas, AstraZeneca, Airbnb, OI Glass, NatureSweet, Boiler Room, Pfizer, Lifeboats, CurrysPCWorld, Citibank, DIAGEO, GravityLight.

"The process and ideas brought to the table were great…the ideas were spot on in terms of what Airbnb is working on for the future!"
Loukas Tourkamanis. Customer Experience Ops Manager.
"Thank you for the organization of the SHAPE Session in Paris and the portfolio of ideas your top leaders brought to the table."
Valérie Rizzi-Puechal. Regional Brand Director.
"Please do express our thanks. There was a lot of great thinking that sparked a lot of interest & engagement."
Jess Cuebas. Senior Director Global Brand & Innovation Marketing.

HOW IT WORKS

SHAPE is a nimble process that gets you from a strategic objective to fresh and actionable directions for your challenge. It is designed to be totally pain-free for both you and your agency.

All SHAPE challenges have three stages in common:

1. START

Together with your agency we work to understand your challenge, core strategic objectives and craft the perfect brief for SHAPE.

2. SHAPE

Your challenge goes live on SHAPE for our brilliant thinkers to tackle. Expertise collides from parallel worlds to develop powerful and unexpected ideas.

3. SESSION

All this awesome thinking is built out in an exciting in-person innovation session, with your team, internal stakeholders and agencies. It generates critical buy-in and tangible next steps.

"Everything is awesome with SHAPE"

Don Crowther, Director of In-Store Management, LG

At SHAPE, we believe that diversity breeds results.

We offer a simple yet powerful way for you to tap into top talent from an amazing array of Omnicom agencies all over the world. This diverse group can come together to help you and your agency unlock fresh and radical ‘out of the box’ ideas.
THREE QUICK FAQS

Why should I use SHAPE?

No matter what business you’re in (or which great agency you call your own), being a part of Omnicom means that you can use SHAPE to tap into our enormous and diverse pool of epic talent, at speed. Great when you need an injection of lateral thinking to unlock fresh and unique opportunities for your brand.

Does SHAPE replace my agency?

Nope! You and your agency can use SHAPE to complement the world-class creative thinking, dedicated service, and business-building work they already provide. It gives you access to super talented people from across Omnicom. Think PR, consumer marketing, shopper marketing, public affairs, health, sports, trends, entertainment, social, digital, mobile, media, programming, analytics and everything in between. All collaborating to provide an epic addition to the creativity your agency delivers every single day.

When should I use SHAPE?

SHAPE loves a crunchy, knotty, tricky challenge that would benefit from a brand new point of view. So far it’s tackled everything from engaging those pesky millennials, to rebranding a century old disease.
SHAPE takes your challenge through a process built entirely to fit you. That includes crafting the perfect brief, using our proprietary online platform of top Omnicom talent, generating fresh ideas, then curating and delivering the best of them in a powerful, half-day session delivered by an expert team. And just like that…you’ll be left with clear, actionable ideas and inspiring new directions to help you and your agency make the smartest next steps.
Excited? Keep scrolling for more.

SOME EXAMPLE CHALLENGES

We’ll help you craft the perfect challenge to get the best results.

HOW TO GET YOUR CHALLENGE ON SHAPE

SHAPE is a limited service provided by Omnicom as an investment to Omnicom clients only. If you would like to use SHAPE for a challenge you're working on please contact your agency. If you would like more information on what SHAPE can do for you please get in touch with the Team here.
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DETAILS

START

Scoping and Immersion
Challenge Writing
Conflict and sign off
Stakeholder engagement
A redefined challenge

SHAPE

Challenge management
Member engagement (including value exchange incentives)
Analysis and idea development
CURATED AND REFINED STARTER CARDS

SESSION

Curated half day SHAPE Session
Expert moderation
Agency and Brand stakeholders
Packaged outputs
ACTIONABLE NEXT STEPS
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"Try it. You won’t regret it."

Gary Kibble, Global Brand and Marketing Director, Mothercare